The level of posts being pushed out by some companies on social platforms seems to be ever increasing, to the point of deafening. I’ve seem numerous complaints about this over the past few weeks, on multiple platforms. There are of course, many explanations – for example:
- On Twitter, there’s a direct correlation between number of tweets and number of followers – which pushes some users to tweet heavily purely for the desire to grow numbers. If you haven’t seen it, you should totally go check out the analysis on RAAK, where they were testing out some theories on Klout.
- On Facebook, a good understanding of EdgeRank and the careful use of content will massively increase the chance of me seeing your content over someone else’s. Want more info – take a look at this from Fresh Egg.
Point of this post though, is a brief trip back in time.
One of my early employers was particularly fond of open-floor meetings. Everyone was entitled to their opinion, and entitled to share it. Sounds a little bit like social media, right? One chap I worked with had a great way of being heard. He’d be the quietest person in the room – the quiet man! He’d make it obvious with a cough or a wave that he had something to contribute, but would then speak quietly. Very quietly.
We socialised together occasionally and I know “quiet” was far from his natural state – but he’d figured that be lowering his own voice, everyone else had to shut up in order to hear. He was respected enough that people wanted to hear his contribution, and they had no choice but to be quiet in order to listen. It was a beautiful tactic, executed with elegance repeatedly.
Bill often likens social platforms to a watercooler chat, or a bar meetup – which leaves me wondering if this tactic could transition to these new channels?
On Twitter, I think the usage patterns stack against – but with a good understanding of EdgeRank and careful consideration, I think it might actually be possible on Facebook.
Anyone seen it done?