Bit of a back to basics post for me, brought on by a recent purchase. Just a domestic item, nothing interesting – but purchased on the recommendation of a friend. Not a Facebook post or a tweet, but an actual recommendation. I believe it used to be known as Word of Mouth. The marketeer’s Holy Grail.
I’ve heard this phrase applied to recruitment marketing many times over – but only ever in relation to information sharing online. Take care not to be the boy in the social media bubble.
I’ve talked to a number of friends who’ve switched jobs recently – actual word of mouth still counts, though it seems to be ignored as a deliberate channel, more an accidental output. I wonder if more could be achieved if a little deliberate thought was given to this aspect?
Andy Sernovitz put it best:
So many new platforms, tools, techniques. These are indeed the days of miracle and wonder… which may give you another clue on where this blog title came from…