Having started with social, many leading edge recruiters are turning their attention to mobile now. What tech exists, should we build apps, what constitutes a good mSite, do the traffic figures really warrant it, and so on. I’m a firm believer that mobile is an essential part of a fully formed recruitment strategy and represents one of the most important channels available. People smarter than I have written about why.
Recently, I’ve been looking at a few different approaches. I was prompted by a tweet from Joel Cheeseman last night to take a closer look at Twitter’s approach. After all, this is a spectacularly well-funded company ($1.16b at last check), with an awesome brand, competing for the top 1% talent in possibly one of the tightest markets on earth. It’s also a company for whom mobile is ABSOLUTELY key (traffic stats, third party app developers, recent acquisitions all bear this out).
I’d rather hoped to find an awesome example of how mobile can really be leveraged. Turns out, it was remarkably disappointing. I took a look specifically at the UK end of things – a new Twitter account devoted to working for Twitter in Europe recently opened up.
They’re tweeting job links, but as you’ll see from the screenshots below (Android device), neither the job landing page nor the application process have been subjected to much in the way of mobile optimisation.
(click to enlarge, each is a separate screenshot)
Twitter have the capability to do this in-house of course, but those engineers are focussed on the core product and Twitter, like many, have chosen the option to buy a platform. No problem there.
What surprises me is that they’ve chosen a platform which seems to do nothing to recognise mobile traffic when Twitter themselves are probably more aware than anyone of the growth in mobile traffic – even more so amongst the demographic likely to be interested in working for Twitter.
We could blame the platform powering this (JobVite) – but to my mind, Twitter simply chose badly! This isn’t a JobVite product write-up – it”s a comment on Twitter’s recruiting tech strategy.
So, did I miss something here? Are Twitter guilty of an epic fail? Is there any hope for more earthly recruiters when the corporates gods of mobile platforms miss the mark so widely?