Attended an excellent Reconverse event last week focussed on use of mobile apps, websites etc. (candidate survey results here). This post though, is a slight tangent to that session. Much discussion of SMS, bluetooth and so on. Got my head ticking over and started me thinking about wifi hotspots. They’re more widely available than ever but still seem under-utilised.
Many free hotspots I see require the user to go through a quick splash page, clicking to agree to terms and conditions. Fair enough, you’re using a free resource. However, that’s pretty much all they ever do. Seems like an opportunity to me. If you can throw up a guest wifi access point in a talent-specific location (say for a skills-focussed conference or at a coffee shop near a major IT employer), the splash page can be:
- Device optimised (tab, laptop, phone)
- Location specific
Seems a relatively untested area so far, but not an expensive one to explore. I’ve only come up with two real challenges so far:
- Splash pages can be annoying on a phone if you don’t realise you have to go sign in. Messaging around the venue can resolve that.
- Clearly, skills-specific locations will limit the breadth of application.
Final thought – for event organisers – why is the wifi never branded in any way? Often you’ll see “Wifi sponsored by XXX” in the programme. Why not set the password for the day to the brand name in question? If I actually have to type that company’s name to get on the Wifi, I’m far more likely to remember it!
Thoughts, comments, challenges appreciated!