Just back from a week at SXSW, the year’s major global digital event. As always, loads of great new ideas and tools to share – but very much blown away by FourSquare this year. While not a new service, it certainly broke out in a way I haven’t witnessed first hand before. Previously, I’ve watched as people used competing geo-local services to organise and communicate, often with the activity being tied together on Twitter.
This year was different. FourSquare owned it, and not in a small way. Pretty much everyone I spent time with agreed FourSquare was their go-to place for geo-local discovery during the week, for meet-up organisations, for lunch planning, for parties, etc. I’d love to see some traffic figures from the company on what happened during the week, and indeed whether those levels endure – but it was certainly amazing to watch and participate in. Example? I checked into the convention centre. Early users got excited by a Swarm badge for checking in with 50 other people. I checked in with over 3,700 other people on the second day.
Back to London now and contemplating implications of this. I have another post on FourSquare in the works right now, but first up, I want to share a quick trick I found. I felt Austin (SXSW host city) was fairly compact. Events around town, but all walkable. So how easy is it to extract info from FourSquare on my check-ins and verify this? Quite simple, as it happens!
- Log into the FourSquare website
- Take your 4sq KML feed from here
- Paste it into the search box here
- You’re done. Scroll and zoom as you please!
You’ll get the full history here. You can remove specific places if you choose and play with the display from there. Personally, I was just interested in my Austin adventures.
The next post will look in more detail at some specific usage which has relevance to recruiters. Right now though, I’d simply suggest if you’re using Facebook and Twitter as part of your social strategy but haven’t considered FourSquare, you have work to do – and not much time to do it in!
» Conference, Foursquare, Mobile, Recruitment, Social Media, Social Recruiting, Start-ups, SXSWi » Blog: FourSquare visualisation
4sq, austin, Austin Texas, checkin, FourSquare, geolocation, mobile, mobile recruiting, South by Southwest
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