I’ve blogged a number of times previously on Google+. As a major social platform to compete with Facebook or Twitter, it’s not there yet. It’s worth recognising though, growth rate has been impressive and there’s still chance. 40m users globally, 2.5m in the UK, and recruiters already targeting the platform via search tools other than Google itself. Indeed, Google continues to migrate features from other services into the platform too.
- I know a huge number of people who use Google Apps as part of their professional lives. The requirement to log out of Apps in order to log in to Plus (or swap between browser sessions) is a barrier to usage. If I could stay logged into Plus the whole time, I’d be there more. I know that’s the same for many others, so I expect to see usage stats rise as a result.
- If it’s being used more by people when they’re logged in with an Apps account, it would suggest those people are in the “work” frame of mind – I’m guessing this will lead to increasing numbers of professional discussions and information exchange on the platform. All this will add to an already data-rich pile for recruiters to swim in.
- I know there are those out there who’ve never bothered signing up for Plus because they didn’t have a Gmail account and didn’t want to sign up for another email service just to get into Plus. For those using Google Apps as work, problem solved – another barrier to entry removed.
- Some of the collaboration tools in Plus are professionally useful. I for one love the Hangouts feature and have made significant use of it, both internally and with potential clients. Now Plus is available to all Apps users, I wouldn’t be surprised to see businesses making more use of things like this (maybe replacing paid-for services such as GoToMeeting). That being the case, again, Plus usage generally will rise.
If you use Google Apps at work, you’ll have to ask your Apps account administrator to turn the function on. This link gives relevant info.
If you think I’ve missed something or even called it wrong – let me know!