As you might imagine, I get into an awful lot of conversations where employer branding is on the agenda. Some of things I hear are wonderfully multi-layered, others are more around the telling of a story. Occasionally though, something stands out.
We’re recruiting heavily for our tech team at present. As you might imagine, we’re using our own platform – but we’re also looking to explore other routes to talent. One such route is a careers event for start-up firms around Old St (Silicon Roundabout) looking to recruit great developers. We have a great approach for the day (nice work Hung!) and obviously, I’ve taken a keen interest. One particular aspect that stood out was the marketing for the event itself.
I’m a fan of any kind of marketing that appeals to emotion over logic. It’s a far stronger reaction, indeed often visceral. The people behind this event have achieved it, beautifully, with a single page of clearly designed, well-aimed copy.