As you might imagine, I keep a roving eye on social media tools – particularly those relevant to the Twittersphere. One tool I’ve used occasionally over a period of months now is Klout. There are a number of tools which attempt to monitor your reach or influence on Twitter, some simply based around follower numbers, others much more advanced. Klout is certainly one of the more sophisticated.
The reason I’m sharing it that I’ve found it useful on several occasions. It looks at follower numbers, as most things do – but it takes a number of other items into consideration and subsequently plots your position against those of higher ranking twitter users. This again, is not unusual. However, taking it further still, Klout breaks out these other users into types, or styles. Some people create, others syndicate. Some are broad-reach, others are very focussed. How do you compare?
Klout gives you far more ability to decide what kind of engagement you seek, then hone your message over weeks and months – and for that reason, I think it’s worth a little of your time.
UPDATE: December 2010
I’ve continued to play with Klout over the last few months, but have become increasingly sceptical of the results. I saw this post earlier today, which does a great job of explaining the problem. It’s also worth reading for the second comment, Klout’s own CEO. Perfectly handled, in my view.