Talking to potential clients recently and I’m pleased to note more and more are accepting social media is here to stay. There are, however, still naysayers. I was reminded recently of a discussion I was involved in some years previously which has some relevance here.
1996. I’d just graduated and fallen into the recruitment industry in my search for some way to clear my student debt. Within the first few weeks there, my branch manager started seeking my opinion on many internet-related things. Whether it was my age, tech know-how, degree subject, whatever. I was happy to be asked!
And so, over a lengthy pub lunch one day, there it was. Are job boards a fad? I was crystal in my view and fought my corner. Glad I did, I was proven correct. But now I look back on that. What if I’d lost? What if they’d never started investing time and money on job boards? They’d be dead. Sunk, without trace. How many recruiters do YOU know who’ve operated entirely without job boards in the last ten years?
Fast-forward fourteen years, to present-day 2010. Social media is fighting its corner. Wanting to answer the ROI question that job boards currently find so simple. Wanting to make you understand it’s not going away.
Next stop – 2015. Whatever happened to that recruiter who said social media was a fad?